In its early years, the Company relied on its branded junior’s business for the bulk of its sales. But as department stores grew increasingly aware of the unique designs and talent that Rewash produced, the Company had no choice but to respond to the market by introducing a private label division.

With long-standing supplier relationships, prolific product development capabilities, and an outstanding fulfillment track record, the company essentially transformed itself into a dual-model business: A branded manufacturer of denim and casual bottoms, and a private label "sourcing" company with unique product development capabilities.